Confirmation Bias Explains Why So Many People Hold on to a Belief

question 177

True/False

Confirmation bias explains why so many people hold on to a belief when evidence exists that demonstrates the belief is wrong.

---

Definitions:

Marketers

Professionals or organizations that promote, sell, and distribute products or services to consumers, focusing on creating and satisfying customer needs.

Product Information

Detailed data and specifications about a product, including its features, benefits, usage instructions, and manufacturing details.

Marketing Research

The process of gathering, analyzing, and interpreting information to help identify and solve marketing challenges.

Functional Magnetic Resonance Imaging (fMRI)

a neuroimaging procedure that measures brain activity by detecting changes associated with blood flow.