At Nicholas' High School, a Rumor Was Spread That the Principal

question 50

Multiple Choice

At Nicholas' high school, a rumor was spread that the principal was having an affair with one of the teachers. Although Nicholas didn't believe the rumor at first, the more he heard the rumor repeated, the more he accepted it as a fact. This is an example of:

• A) the familiarity effect.
• B) brainwashing.
• C) cognitive dissonance.
• D) the validity effect.

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Definitions:

Depreciation Expense

The systematic write-off of the cost of a tangible asset over its useful life.

Intangibles

Assets that lack physical substance but are nonetheless valuable to a company, such as patents, trademarks, goodwill, and copyrights.

Constructing

The process of building or assembling infrastructure, buildings, or other substantial physical structures.

Insurance Costs

Expenses incurred by individuals, businesses, or organizations for purchasing insurance policies to protect against risk and financial loss.