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Cognitive Dissonance Is a State of Tension That Occurs When

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Cognitive dissonance is a state of tension that occurs when a person's belief is incongruent with his or her behavior.


Definitions:

Monopolistically Competitive

A market structure in which many firms sell products that are similar but not identical, and each has some control over its price.

Industry Exit

The process by which businesses leave a particular market or cease operations, often due to unprofitability or strategic realignment.

Herfindahl Index

A measure of market concentration and competition among firms within an industry, calculated by summing the squares of individual firms' market shares.

Four-Firm Concentration Ratio

A measure of market structure that indicates the combined market share of the four largest firms in an industry, used to assess the level of competition.

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