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What kind of consequence will follow if you can't answer these questions?
-Identify which of the following are commonly used as secondary reinforcers: coins spilling from a slot machine, a winner's blue ribbon, a piece of candy, an A on an exam, frequent-flyer miles.
Personal-Selling Process
a direct marketing approach where salespersons use personal contact with potential buyers to understand their needs and offer solutions in the form of products or services.
Customer Satisfaction
A state that is achieved when companies meet the needs and expectations customers have for their goods or services.
Long-Term Sales
Sales strategies focused on achieving sustained revenue growth over an extended period rather than immediate gains.
Needs
States of felt deprivation. Consumers feel that deprivation when they lack something useful or desirable like food, clothing, shelter, transportation, or safety.
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