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What explanation of each problem is most likely?
1. April always has trouble tasting foods, especially those with subtle flavors.
2. May, a rock musician, does not hear as well as she used to.
3. June has chronic shoulder pain, though the injury that initially caused it seems to have healed. (Hint: Think about the gate-control theory.)
B. Assif loves coffee and salted peanuts; Whitney doesn't care for either. What could be the reason?
C. After seeing ads for a new pain-relief ointment, you try it and find that it seems to work. What other explanation is possible for the decrease in your pain?
Cue
A signal or prompt that induces a person to act or respond in a certain way, often used in behavior studies, marketing, and psychological contexts.
Response
The reaction or answer provided following a particular stimulus, inquiry, or situation.
Reinforcement
In the context of behavior, it is the process of encouraging or establishing a pattern of behavior through rewards or consequences.
Stimulus Discrimination
The ability of an individual to differentiate between similar stimuli and respond appropriately to each, often used in marketing to distinguish a brand from its competitors.
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