When the Textbook Authors Refer to Psychologists as Scientists, They

question 178

Essay

When the textbook authors refer to psychologists as scientists, they do not mean that all psychologists work with complicated gadgets and machines or wear white lab coats. The scientific enterprise has more to do with attitudes and procedures than it does with apparatus and apparel. Describe, in detail, the five key characteristics of the ideal scientist.

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Definitions:

Integrated Marketing Communication

A strategic, collaborative, and promotional business process that uses multiple communication channels to connect with the audience and deliver a consistent message about a brand, product, or service.

Sender

In communication, the individual, group, or entity that initiates a message intended for a receiver, kicking off the communication process.

Receivers

In communication, receivers are the individuals or audience that interpret or decode the message sent by the sender.

Noise

In communication, external or internal factors that interfere with the reception of a message.