Goal Programming Is Characterized by

question 57

Multiple Choice

Goal programming is characterized by

• A)all maximization problems.
• B)setting of lower and upper bounds.
• C)the deviation from a high-priority goal must be minimized before the next-highest-priority goal may be considered.
• D)All of the above
• E)None of the above

---

Definitions:

Need-Satisfaction

A sales approach focused on identifying and meeting the needs of the customer as a primary way to close sales.

AIDA

A marketing model that outlines the process for achieving successful advertising and promotion, standing for Attention, Interest, Desire, and Action.

Formula Presentation

A structured, step-by-step sales presentation methodology designed to lead a prospect to a purchasing decision.

Sales Presentation

A pitch or demonstration aimed at persuading potential buyers to purchase a product or service.