Given the Following Data and Seasonal Index: (A) Compute

question 34

Essay

Given the following data and seasonal index: (a) Compute the seasonal index using only year 1 data.
(b) Determine the deseasonalized demand values using year 2 data and year 1's seasonal indices.
(c) Determine the trend line on year 2's deseasonalized data.
(d) Forecast the sales for the first 3 months of year 3, adjusting for seasonality.

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Definitions:

Marketing Institutions

Organizations and entities, such as marketing agencies and trade associations, that support and influence the practice of marketing within an industry.

Final User

The end consumer who uses the product or service for its intended purpose, as opposed to those who might purchase for resale or to implement in another product.

Packaged Goods

Products that are manufactured and sold in containers or wrappers, often with branding and information about the product included.

Free Sample

A product or service provided to potential customers for free to allow them to try before making a purchasing decision.