What is the structure or area that the arrow is pointing to? 
Definitions:
Sales Puffery
Exaggerated or promotional statements made by a seller that are subjective and not meant to be taken literally, often used in marketing and advertising.
Actionable
Describes information or steps that are clear and practical enough to be implemented or acted upon.
Misrepresentation
Providing false or misleading information about a product, service, or company.
Price Discrimination
A pricing strategy where a seller charges different prices for the same product or service to different buyers, not based on costs.
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