Examlex
Which of the following statements is false?
Double Positioning
A branding strategy where a product or service is positioned to appeal to two different target markets or segments simultaneously.
Key Customer
A significant client who contributes a substantial portion of a business's revenue, often receiving special attention and preferential treatment.
Sales Policy
A set of guidelines or rules that govern the sales processes and practices of an organization, aiming to ensure efficiency and consistency.
Sales And Travel Expenses
Costs incurred by employees or representatives of a company related to traveling for the purpose of conducting sales activities.
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