What Makes the Central Route to Persuasion Distinct from the Peripheral

question 15

Multiple Choice

What makes the central route to persuasion distinct from the peripheral route?

• A) The central route relies on information and evaluation of options, whereas the peripheral route is based on intuition and quick decisions.
• B) The central route is based on reinforcement, whereas the peripheral route is based on punishment.
• C) The peripheral route takes longer than the peripheral route.
• D) The central route is based on intuition and quick decisions, whereas the peripheral route relies on information and evaluation of options.

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Definitions:

Going Public

The process by which a privately held company offers its shares to the public for the first time, through an initial public offering (IPO).

Market Value

The present rate at which a service or asset is available for sale or purchase in the open market.

Liquid Market

A market with a high level of trading activity, where assets can be bought or sold quickly without causing a significant change in their price.

Investment Banks

Financial institutions that assist individuals, corporations, and governments in raising capital by underwriting and acting as the agent in the issuance of securities.