Cherise Finds Out That She Is Being Transferred to an Office

question 106

Multiple Choice

Cherise finds out that she is being transferred to an office located on the tenth floor of a building. The problem is that she fears heights so much that she never goes above the third floor in any building. Her therapist teaches her how to relax deeply while imagining looking out over a balcony. As her therapy progresses, Cherise imagines herself on higher and higher floors. This technique is called ______________.

• A) systematic desensitization
• B) aversive conditioning
• C) flooding
• D) transference

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Definitions:

Promotional Objective

A specific goal that a marketing campaign aims to achieve, such as increasing brand awareness or boosting sales.

Competitive Environment

The dynamic external system in which businesses compete for market share.

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Promotional Element

Components of a marketing strategy which aim to increase awareness, availability, and sales of a product, often including advertising, sales promotion, and public relations activities.