What Does It Mean to Say That a Therapy Has

question 38

Multiple Choice

What does it mean to say that a therapy has "empirical support"?

• A) Insurance companies prefer it.
• B) Therapists prefer to use it.
• C) Research studies confirm that it is effective compared to no treatment and possibly compared to other alternatives.
• D) Research studies demonstrate that it can do a better job than drugs.

---

Definitions:

Relationship Selling

A selling strategy that emphasizes the development of enduring relationships with clients, instead of concentrating on single sales.

Convert the Objection

A sales technique involving addressing a potential buyer's concerns in a way that turns the objection into a reason for making the purchase.

Prospect's Objection

A potential customer's expressed concerns or doubts about a product or service during a sales process.

Assumptive Close

A sales technique that assumes the customer has already agreed to purchase and moves directly to the logistics of the transaction.