Zoe Wants to Test the IQ of a Group of ESL

question 23

Multiple Choice

Zoe wants to test the IQ of a group of ESL students who do not speak any English.What test might you recommend to her?

• A)Stanford-Binet
• B)Raven's Progressive Matrices
• C)WAIS
• D)Binet-Simon

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Definitions:

Psychographic

Pertains to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, particularly in market research.

Standardized Marketing Mix

A consistent set of marketing strategies, including product, price, place, and promotion, used across different markets.

Marketing Strategies

Comprehensive plans designed to achieve marketing goals, such as increasing brand awareness and sales, by targeting specific audiences and employing various marketing tools and channels.

Foreign Markets

Markets outside a company's home country where it operates or sells its products and services.