What Three Types of Intelligence Constitute Sternberg's Theory of Successful

question 27

Multiple Choice

What three types of intelligence constitute Sternberg's theory of successful intelligence?

• A) global, intuitive, and special
• B) general, global, and specific
• C) mathematical, reasoning, and verbal
• D) analytical, creative, and practical

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Definitions:

Comparative Advertising

Comparative advertising involves an advertising strategy where a brand compares its product directly with competing products, emphasizing its advantages to influence consumer preference.

Emotional Appeal

A persuasive technique used in marketing and advertising that targets the audience's emotions to create a connection with the product or brand.

Cognitive Differentiation

The ability to distinguish between different concepts, ideas, or objects, reflecting a level of cognitive complexity and mental flexibility.

Source Characteristics

Traits or attributes of the communicator or source of information that influence the persuasiveness and effectiveness of a communication message.