Benjamin Is a Participant in a Lab Experiment

question 2

Multiple Choice

Benjamin is a participant in a lab experiment. He is shown a list of words that include: engine, tire, trunk, drive, gasoline, and cup holder. When later asked, Benjamin says that "car" was one of the words he saw on the list, even though it was not there. This experiment is using _______________ to study memory.

• A) guided imagery
• B) a recovered memory technique
• C) imagination inflation
• D) the DRM procedure

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Definitions:

Product Life Cycle

The stages a product goes through from introduction to growth, maturity, and decline in the market.

Quality Function Deployment

A systematic approach used to incorporate customer requirements into every phase of product development and production.

Planning Matrix

A tool or framework used to organize, prioritize, and systematically assess various aspects of a plan or project.

Customer "Wants"

The desires or needs of customers that companies seek to satisfy with their products or services.