Which of the Following Would Be an Example of Advertisers

question 12

Multiple Choice

Which of the following would be an example of advertisers applying classical conditioning to the marketing of a product?

• A) The product is shown with stimuli that viewers already view positively, such as attractive people.
• B) A commercial shows individuals modeling the correct use of the product.
• C) Customers are rewarded with a free product for every five they purchase.
• D) Advertisers saturate print and broadcast media with images of the product so people will remember it.

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Definitions:

Projection Forecast Method

A technique used to predict future trends based on historical data and analysis.

Delphi Technique

A forecasting method involving a panel of experts who anonymously answer questionnaires in multiple rounds, with the responses used to refine the next round of questions.

HR Demand

The projected need for human resources in an organization, based on future business activities and strategies.

Human Resource Forecasting

The process of estimating the future human resource needs of an organization, including the number and types of employees required.