Which of the Following Would Be an Example of Advertisers

question 12

Multiple Choice

Which of the following would be an example of advertisers applying classical conditioning to the marketing of a product?

• A) The product is shown with stimuli that viewers already view positively, such as attractive people.
• B) A commercial shows individuals modeling the correct use of the product.
• C) Customers are rewarded with a free product for every five they purchase.
• D) Advertisers saturate print and broadcast media with images of the product so people will remember it.

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Definitions:

Gradual Approximations

A method in behaviorism where complex behaviors are broken down into simpler, achievable steps for learning purposes.

Complex Response

An intricate or multifaceted reaction to stimuli, often involving multiple cognitive and emotional processes.

Shaping

A method of teaching complex behaviors by rewarding closer approximations to the desired behavior.

Operant Conditioning

A learning process in which the strength of a behavior is modified by the behavior's consequences, such as reward or punishment.