A Positive Reinforcer Is a Stimulus That Is ________ and Thus

question 141

Multiple Choice

A positive reinforcer is a stimulus that is ________ and thus ________ the probability of a response.

• A)removed; decreases
• B)presented; increases
• C)presented; decreases
• D)removed; increases

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Definitions:

Advertising Effectiveness Studies

A type of research that measures how well an advertising campaign meets marketing objectives.

Marketing Objectives

Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given timeframe.

Increasing Market Share

The strategy or outcome of a company growing its proportion of total sales within a particular market compared to competitors, indicating competitiveness and growth.

Consumer Awareness

The understanding by consumers of their rights, the products and services available to them, and the impact their consumption decisions can have.