When Psychologists Question How Well the Results of a Study

question 205

Multiple Choice

When psychologists question how well the results of a study apply to other samples or perhaps other situations, they are inquiring about the _____ of the study.

• A) validity
• B) generalizability
• C) verifiability
• D) reliability

---

Definitions:

Prior Linking

The process of establishing a connection or association between concepts or items in memory before they are encountered again, facilitating recall or recognition.

Masked Branding

A marketing strategy where a brand deliberately conceals its direct association with a product or service to appeal to a different consumer segment or to test new markets.

Discernible Brand

A brand that is easily recognized and distinguished from others in the market due to unique characteristics or qualities.

Penetration-Pricing

A pricing strategy where a product is initially set at a low price to attract customers and gain market share, eventually raising prices once this objective is achieved.