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The Institutional Review Board (IRB) is a committee that determines:
Communication Channel
The medium through which information is transmitted from a sender to a receiver, such as email, phone, or face-to-face conversation.
Customer Experience Management
The practice of designing and responding to customer interactions to meet or exceed their expectations, thereby increasing customer satisfaction.
Consumer Journey
The complete path a consumer traverses from becoming aware of a need or product, through the decision-making process, to the final purchase and post-purchase experience.
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