Research in Which a Carefully Selected Group of People Is

question 116

Essay

Research in which a carefully selected group of people is asked a set of predetermined questions in interviews or through questionnaires is known as __________.
a. correlational research
b. case study research
c. survey research
d. experimental research

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Definitions:

Franchise

Contractual agreement in which a franchisee gains the right to produce and/or sell the franchisor’s products under that company’s brand name if they agree to certain operating requirements.

Mall

A large enclosed shopping area with a variety of stores and services in one or more buildings, providing a central location for consumers to shop.

Place Utility

The value added to products by having them where they are needed or wanted by consumers, thus enhancing customer satisfaction.

Location

Refers to a specific geographical place or position where something exists or occurs.