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Caroline is interested in determining how squirrels find the caches of nuts they buried several months earlier. She watches the squirrels in a park and notices that they tend to bury food near landmarks, such as trees or benches. She predicts that moving these landmarks after the squirrels have buried their food will prevent them from finding it later on, and designs an experiment to test her prediction. Caroline's approach is an example of
Trade Secrets
Information that is not known to the public, confers a competitive advantage to its holder, and is subject to reasonable efforts to maintain its secrecy.
Customer Lists
Refers to compilations of information about clients or customers that a business uses for contact, marketing, or strategic purposes.
Marketing Techniques
Strategies and methods used to promote and sell products or services to target consumers.
Theft Of Trade Secrets
The unauthorized acquisition, use, or disclosure of confidential business information that provides an enterprise with a competitive edge.
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