The Problem with Using an Academic-Targeted Search Engine Like Google

question 30

Multiple Choice

The problem with using an academic-targeted search engine like Google Scholar as the sole source of your information search is that

• A) Google Scholar is very expensive
• B) it is not clear which journals, books, or websites that Google Scholar uses to find its information
• C) All of the information it provides is popular press
• D) Psychology journals and books are not included in Google Scholar

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Definitions:

Promotion-To-Sales Ratio

A metric in marketing that compares the cost of marketing and promotion efforts to the resulting sales volume.

Promotional Efforts

Marketing activities aimed at increasing awareness, interest, and sales of a product or service through various strategies and channels.

Objective and Task Budgeting

A method of budget setting where a company first defines its objectives and then estimates the cost of all tasks needed to achieve these objectives.

Promotion Objectives

Refers to the goals a company aims to achieve through its promotional activities, such as increasing brand awareness or sales.