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Usage Rate
The frequency at which a consumer uses a product or service, often influencing marketing strategies and segmentation.
Hotel Programs
Initiatives or loyalty schemes offered by hotels to reward frequent guests and enhance their staying experience.
Behavioral Segmentation
The method of segmenting a market into categories based on consumer awareness, perceptions, applications, or reactions towards a product.
Viewing Preferences
Viewing preferences refer to the individual choices or tendencies of consumers regarding what, how, and when they choose to watch content across different media platforms.
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