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Failing to confirm a hypothesis
CarPlay
An Apple standard that enables a car radio or head unit to be a display and a controller for an iOS device.
Car Manufacturers
Companies engaged in the design, production, marketing, and selling of motor vehicles.
Tangible Attributes
The physical and measurable characteristics of a product, such as size, color, weight, and texture.
Intangible Attributes
Attributes of a product or service that are intangible and unquantifiable, including elements like brand prestige or the level of customer service.
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