If You Are Performing an Content Analysis in Which the Analysis

question 44

Multiple Choice

If you are performing an content analysis in which the analysis is to count the frequency of the occurrence of the word, "kiss" in a given text, you are actually coding for

• A) Latent content
• B) Manifest content
• C) Validity
• D) Reliability

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Definitions:

Pretax Income

The amount of income earned by a business before any taxes are deducted.