A Major Limitation of Archival Research Is That

question 33

Multiple Choice

A major limitation of archival research is that

• A) most archival data are nonscientific
• B) archival data are not always factual
• C) records and data are often difficult to obtain
• D) biases may be present in the records or data

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Definitions:

Dual Distribution

A marketing strategy where a company uses two or more channels to reach its target market, often simultaneously selling through direct and indirect channels.

Distribution Coverage

Distribution coverage refers to the measure of how much of the target market has access to a company's products or services through its distribution channels.

Resale Restrictions

Limitations set by manufacturers or distributors that prevent retailers from reselling products beyond certain territories or to certain types of customers.

Geographical Areas

Regions or zones defined by specific geographical boundaries or characteristics, which can be used for various administrative, commercial, or statistical purposes.