An Effective Method of Increasing the Reliability of Content Analysis

question 39

Multiple Choice

An effective method of increasing the reliability of content analysis is to

• A) use a standardized coding scheme
• B) use a single coder to interpret the data
• C) use two or more coders to interpret the data
• D) a and c

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Definitions:

Evolutionary Psychologists

Researchers who study how evolutionary theory explains psychological traits and behaviors, asserting that many human psychological systems, including memory, perception, and language, serve evolved adaptive purposes.

Reproduction

The biological process by which new individual organisms are produced, either sexually or asexually.

Night Owls

People who prefer staying up late at night and are more productive or active during the evening hours.

Early Birds

People who naturally prefer waking up early in the morning and often feel most energetic and productive during the early part of the day.