A Stratified Random Sample Should Be Used When

question 2

Multiple Choice

A stratified random sample should be used when

• A) the population has identifiable subgroups that are of interest to the researcher
• B) the sample constitutes the population.
• C) the population is very small
• D) there is no way of estimating the probability that a particular subgroup will be included in the sample

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Definitions:

Social Listening

Social listening involves monitoring digital conversations to understand what customers are saying about a brand or topic online, allowing businesses to gain insights and react appropriately.

Crisis Communications

A specialized PR strategy that aims to protect and defend an individual, company, or organization facing a public challenge to its reputation.

Brand Mentions

Occurrences where a brand is referenced or talked about on various platforms, including social and traditional media.

Social Media Monitoring

The process of using tools and techniques to observe, analyze, and respond to mentions and trends on social media platforms relevant to a brand or topic.