A Major Advantage of Using a Computer for Survey Administration

question 20

Multiple Choice

A major advantage of using a computer for survey administration is

• A) social desirability is reduced
• B) the good subject tendency is increased
• C) The questions are never asked in the same order twice
• D) acquiescence is increased

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Definitions:

Content Theories

Theories that focus on identifying the specific factors, such as needs or desires, that motivate people.

Invisible Hand

A metaphor used by economist Adam Smith to describe the self-regulating behavior of the marketplace.

Free Market

An economic system where prices for goods and services are determined by open market and competition, without intervention from government.

Unseen Forces

Hidden or not immediately apparent factors that can influence outcomes and processes in various contexts.