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An Advertiser Is Interested in the Effects of Color and Size

question 32

Multiple Choice

An advertiser is interested in the effects of color and size of containers on people's tendency to buy a certain brand of cereal. He prepares containers consisting of all combinations of color with size and asks each of a group of subjects which of the containers they would be most and least likely to buy. What type of design does this study represent?


Definitions:

Tax Refund

The amount of money returned to a taxpayer when the amount of taxes paid exceeds the actual tax liability.

Child and Dependent Care Credit

A tax credit offered to taxpayers to offset the cost of care for qualifying dependents to enable employment.

Full-time Student

A status designated for individuals enrolled in an educational institution taking a full load of courses as defined by the institution.

Taxpayer's Spouse

The legally married partner of an individual, whose financial information may be included or considered in joint tax filings.

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