Bower, Gilligan, and Monterio 1981) Hypothesized That People Would Notice

question 55

Multiple Choice

Bower, Gilligan, and Monterio 1981) hypothesized that people would notice and remember events in stories that were consistent with their mood. Participants were put into either a happy or a sad mood. All participants then read two stories, one of which was happy and one of which was sad. What was the design of the experiment?

• A) one variable within-subjects
• B) one variable between-subjects
• C) mixed factorial design
• D) within-subjects factorial design

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Definitions:

Multinational Chain Stores

Retail outlets that operate locations in multiple countries, offering standardized products or services across their locations.

Homogenizing Effects

The process of making things uniform or similar by blending diverse elements.

McDonaldization

The process by which the principles of the fast-food industry, such as efficiency, calculability, predictability, and control, dominate other sectors of society.

American Values

The fundamental beliefs and principles that are held to be important in the United States, including liberty, democracy, equality, and individualism.