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Consider the Following Hypothetical Experiment: a Researcher Conducted a Study

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Essay

Consider the following hypothetical experiment: A researcher conducted a study to decrease the frequency with which a college professor used the words "uh" and "you know" during his lectures. The treatment consisted of a small signal at the back of the room which the experimenter flashed each time the professor uttered one of the verbal phrases targeted for extinction. An A-B-A design was used to assess the treatment effect. The results indicated a high baseline frequency of the behaviors, followed by a dramatic decrease in frequency when the treatment was initiated. The behaviors increased again when the treatment was withdrawn. Describe an alternative single-subject design that might be used to demonstrate a treatment effect.


Definitions:

Premium Bond

A bond sold for more than its face value, where the bond's coupon rate is higher than the prevailing market rate of interest.

Interest Expense

The cost incurred by an entity for borrowed funds, typically reported on the income statement.

Compounded Annually

Interest on an investment or loan that is calculated once a year, adding to the principal sum for the next year.

Present Value

The present-day worth of money to be received in the future or ongoing cash flows, discounted by a specific rate of return.

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