Examlex
The purpose of a baseline measurement is
Persuasion
The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal to emotion.
Human Communication
The process by which individuals exchange information, feelings, and meanings through verbal and non-verbal messages.
Two-Step Flow Theory
A communication theory that suggests information from the media moves in two distinct stages: first to opinion leaders, who in turn pass it on to a wider population.
Early Adopters
Individuals or organizations that begin using a new product, technology, or innovation early in its life cycle, often influencing others.
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