What Are the Fundamental Differences Between Program Evaluation and Performance

question 12

Essay

What are the fundamental differences between program evaluation and performance measurement?

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Definitions:

Frequent Purchase

The repeated buying of goods or services on a regular basis, often indicative of customer loyalty or habitual behavior.

Personal Use

Utilization of products or services for individual needs rather than for business or commercial purposes.

Antecedent State

Refers to the psychological and physiological conditions of consumers that influence their behavior before encountering a marketing stimulus.

External Search

The process consumers undergo seeking information from sources outside themselves, such as reviews or expert opinions, before making a purchase decision.