One Approach to Analyzing Qualitative Data by Converting It to Numbers

question 4

Multiple Choice

One approach to analyzing qualitative data by converting it to numbers is to use a _______________ to count the number of times each volunteer mentions a particular theme.

• A) textual analysis
• B) highlighter
• C) matrix
• D) content analysis

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Definitions:

Global Brands

Brands that are recognized and have a significant presence in multiple countries across the world, often leveraging similar marketing strategies across different markets.

Marketing Strategies

Comprehensive plans formulated to achieve specific marketing goals, such as increasing brand awareness, targeting new customers, or entering new markets.

Beverage Company

A business entity that specializes in the production and distribution of drinks, including both alcoholic and non-alcoholic products.

Brand Image

The set of associations in a customer’s mind regarding a brand.