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Push Strategy
A marketing strategy that aims to "push" products towards consumers through channels such as promotions and sales force efforts rather than creating demand through consumer interest.
Sustainable Sourcing
A process of purchasing goods and services that takes into account the long-term impact on people, profits, and planet.
Near-Sourcing
The practice of transferring a business operation or project closer to where it is consumed or where the product is sold, aiming to reduce transportation costs and time.
Intermodal Transportation
The movement of goods in one and the same loading unit or vehicle by successive modes of transport without handling the goods themselves in changing modes.
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