A Likert Item on a Survey Is an Example of What

question 32

Multiple Choice

A Likert item on a survey is an example of what type of survey question?

• A) Double negative
• B) Closed-ended
• C) Open-ended
• D) Double barreled

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Definitions:

Specialty Food

Food that is of high quality and often unique in terms of origin, ingredients, or preparation, targeting a specific consumer market.

Opportunistic Buying

Purchasing behavior in which off-price retail stores negotiate especially low prices for certain categories of merchandise, such as end-of-season goods and closeouts.

Off-Price Retail

Retailers who sell branded goods at lower than the manufacturer's suggested retail price, typically by offering surplus or out-of-season items.

Convenience Stores

Small, self-service stores that are open long hours and carry a limited number of frequently purchased items.