When an Investor Is Not Interested in Owning Their Own

question 31

Multiple Choice

When an investor is not interested in owning their own business,why do they need to understand entrepreneurship?

• A) To understand why someone would want to work so hard for a small return
• B) To determine the key characteristics of success
• C) To understand how to convert a great idea to a profitable idea
• D) To assess the market potential for up-and-coming businesses
• E) To learn how to set up a business plan

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Definitions:

Unique Product Attributes

Unique product attributes are distinctive features or characteristics that set a product apart from its competitors, catering to specific customer needs or preferences.

Positioning Product

The strategy of designing and representing a product or service to occupy a distinctive and appealing image in the minds of the target market.

Differentiators

Features or attributes of a product or service that set it apart from competitors in the eyes of the target audience.

Perceptual Map

A means of displaying in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how they perceive competing products or brands, as well as the firm’s own product or brand.