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Probability
A numerical expression ranging between 0 and 1 that indicates the chance of an event taking place, where 0 means the event cannot happen and 1 means it will definitely happen.
Reservation Price
The maximum price a consumer is willing to pay for a product or service.
English Auction
A method of sale involving ascending bids, where participants bid openly against one another, and the item is sold to the highest bidder.
Willingness To Pay
The maximum amount an individual is prepared to spend on a good or service.
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