Explain Why a Reversal Design (E

question 21

Essay

Explain why a reversal design (e.g., an ABA design) has greater internal validity than a simple AB design.

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Definitions:

Retailing

The process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Downward-Sloping

Characteristic of a graph or curve that shows a decrease in one variable as another variable increases, commonly seen in demand curves.

Marginal Revenue

The extra revenue earned by selling an additional unit of a product or service.

Demand Curve

A graphical representation showing the relationship between the price of a good and the amount of it that consumers are willing and able to purchase at each possible price.