A Survey Research Randomly Samples 500 White Americans and 500

question 5

Multiple Choice

A survey research randomly samples 500 white Americans and 500 black Americans. Which approach has the researcher used?

• A) stratified random sampling
• B) cluster sampling
• C) nonprobability sampling
• D) simple random sampling

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Definitions:

Purchase

The act of buying goods or services, an exchange that involves transferring ownership from one party to another in return for money.

Message-Response Involvement

The degree to which an individual engages with and responds to a communication message.

Goal Fulfillment

The achievement of predefined objectives, personal aspirations, or targets, often resulting in satisfaction or a sense of accomplishment.

Self-Actualization Needs

The highest level in Maslow's hierarchy of needs, representing the fulfillment of personal potential and self-realization.