Examlex
Experiments always involve the comparison of two groups.
Salience
Salience refers to the prominence or importance of an object, concept, or entity within a particular context.
Marketing
The process of promoting, selling, and distributing a product or service, including market research and advertising.
Commoditized
Refers to products or services that are perceived as interchangeable with others in the market, often leading to competition primarily based on price.
Functional Need
The basic requirement of consumers that prompts the search for products or services that can solve a specific problem or fulfill a need.
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