A Cronbach's Alpha of

question 14

True/False

A Cronbach's alpha of .90 would indicate good internal consistency.

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Definitions:

Sales Promotions

Short-term incentives to encourage the purchase or sale of a product or service, including discounts, coupons, contests, and free samples.

Media Cooperation

A collaborative effort among various media outlets to enhance information sharing and distribution.

Absolute Costs

The total expenses incurred in the manufacturing and distribution of a product, including materials, labor, and overhead.

Promotional Element

Components of the promotional mix used by a company to reach its marketing objectives, including advertising, sales promotion, personal selling, and public relations.