The Classification of Accounts Within a Target Market into Categories

question 72

Multiple Choice

The classification of accounts within a target market into categories for the purpose of developing strategic approaches for selling to each account or account group is known as:?

• A) account targeting strategy
• B) relationship strategy
• C) market segmentation
• D) target marketing
• E) None of the above

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Definitions:

Water Mold

A funguslike stramenopile protist with a body consisting of a coenocytic mycelium that reproduces asexually by forming motile zoospores and sexually by forming oospores.

Nutrition

The process of taking in and using food (nutrients).

Protists

Diverse group of eukaryotic microorganisms, which are not animals, plants, or fungi.

Pseudopodia

Temporary protrusions of the cell membrane in certain amoeboid cells, used for movement or ingesting nutrients.