Purchase Decisions Tend to Be More Complex in Business Markets

question 93

Multiple Choice

Purchase decisions tend to be more complex in business markets than consumer markets. Accordingly, in business markets you are more likely to find (relative to consumer markets) :

• A) A larger number of customers
• B) More people influencing the buying decision
• C) Fewer people influencing the buying decision
• D) Buyers who are more intelligent
• E) More products