One Way to Influence a Buyer Utilizing the Multi-Attribute Model

question 105

Short Answer

One way to influence a buyer utilizing the multi-attribute model for purchase decision making, is to call attention to __________________ attributes. These are attributes that may have a greater influence on the overall solution than the buyer previously thought.

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Definitions:

Learning Organization

A company that facilitates the learning of its members and continuously transforms itself to better respond to changes in the environment.

Organizational Effectiveness

The degree to which an organization realizes its goals and objectives through efficient use of resources and processes.

Organizational Subsystems

Divisions or units within an organization that have specific roles or functions, contributing to the overall system's efficiency.

Open-System Model

A conceptual framework used in business and organizational studies that views an entity as an open system interacting dynamically with its environment.