In Order to Better Understand How to Position Their Products

question 86

Short Answer

In order to better understand how to position their products relative to others in a competitive marketplace, salespeople must possess _____________knowledge.

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Definitions:

Social Venues

Places or settings where people gather for social interactions, such as parties, clubs, community centers, or public events.

Value-Expressive Influence

The effect on consumer behavior driven by the desire to express one's self-concept through the use of products or brands.

Referential Influence

The impact that the opinion of others has on an individual's choice or behavior, typically within a social context.

Informational Influence

The effect that the knowledge, opinions, or behaviors of others can have on one’s own responses, often leading to conformity due to the desire to be correct.