It Is Difficult to Measure Non-Financial Performance Measures

question 45

Multiple Choice

It is difficult to measure non-financial performance measures. Managers tend to make mistakes in this area by assuming:

• A) Leading and lagging variables do not influence time utility
• B) Qualitative metrics are more telling than quantitative metrics
• C) 100 percent customer satisfaction is the only important goal
• D) Statistical reliability and statistical validity are always important
• E) The improvement of non-financial measures leads to offensive marketing

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Definitions:

Lacrimal

Pertaining to tears or the tear apparatus, including the production and drainage of tears.

Axial Skeleton

The central part of the skeleton, comprising the skull, spine, ribs, and sternum.

Axial Skeleton

The central part of the skeleton, including the skull, spine, ribs, and sternum, that supports and protects the organs of the head, neck, and trunk.

Thoracic Cage

Also known as the rib cage, it encloses and protects the organs of the thorax, including the heart and lungs, while providing support for the shoulder girdle.